Startup – Dr. Carlos Morales

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Consultant & Professor

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Business Plan Development

Business Plan Development Every business plan should respond the 7MQ…the seven minimum questions:What is the problem/need your business idea is

Effectuation

EFFECTUATION What is Effectuation?Effectuation is a form of entrepreneurial reasoning introduced by Dr. Saras Sarasvathy in 2001. To me, it

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What drives me professionally is to create value through research and evidence-based decision making.

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Analytics for Entrepreneurs
Business Plan Development
Customer Research
Data-driven Decision Making
Effectuation

Leveraging Uncertainty. Effectuation for managers

April 15, 2020 by Carlos

Five questions about Effectuation

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(+49) 0172 524 22 00
cm@carlosmorales.de
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