Business Plan Development – Dr. Carlos Morales

Business Plan Development


Every business plan should respond the 7MQ…the seven minimum questions:

  1. What is the problem/need your business idea is going to solve?

  2. How are you going to do it?
  3. How are you going to create (monetisable) value out of this idea?
  4. What is the market you are targeting? (and…what’s its size, who they are, what do they do…)
  5. What is your business model?
  6. In which industry are you competing? (and…who is already playing in this industry?).
  7. What do you need to start creating revenue?

Most entrepreneurs, however, need more than an answer for these business questions. In order to make a coherent proposal, a number of personal points should also be clear. Among others:

  • How does this business idea fit with you?
  • How does your expertise contribute to your venture? 
  • What are your entrepreneurial skills? 
  • What are your (not financial) assets?
  • How are you going to manage the resources you have? (and…the ones you might receive?)

I know, drafting a viable business plan may be overwhelming. I can help you in different ways:

  • –  Designing a methodology to validate the opportunity you have identified.
  • –  Developing a feasible business model.
  • –  Guiding the way you conduct your market and industry research.
  • –  Defining milestones and relevant project-management steps, both to develop your plan and to implement it.
  • –  Identifying your entrepreneurial skills and key personal resources to make a coherent proposal.
  • –  Double-checking your document against the BPACBusiness Plan Assessment Criteria. A  group of 47 criteria that covers every aspect to take into account in a solid business plan. I have developed and validated the BPAC with entrepreneurs, investors and academics.

All in all, the main goal is developing a viable business plan, with sound answers to the 7MQ, and equipped with a coherent personal approach that makes convincing your entire proposal.