What drives me professionally is to create value through research and evidence-based decision making.


About me
Over the last 20 years I have been department leader, entrepreneur, consultant, professor and researcher in Europe and Latin America. I have led an eighty-people team, started up a market-research agency in Lima, taught in three business schools in the world, and developed projects for a significant variety of organisations; from international bodies to multinationals, NGO’s, and startups. In addition to my professional experience, I have training in business, sociology, and social psychology.
Besides my consulting activity, I am co-founder of the Expats & Spouses Monitor and Honorary Senior Lecturer at Sussex Business School.
My consulting services are focused on helping entrepreneurs and companies to improve their performance through evidence-based decision-making.
Teaching and Research
Professor
I am Honorary Senior Lecturer at SUSSEX Business School in the Strategy & Marketing Department and also Associate Lecturer at ARDEN University.
For a decade, I taught at EADA in Barcelona, one of the top-100 business schools in the world. I was also Affiliated Professor at CENTRUM, a top-5 business school in Latin America and one of the very few in the world with the Triple Crown accreditation (AACSB, EFMD, AMBA).
Researcher




Education
PhD – Humboldt University – Berlin
In 2014 I got my PhD in Humboldt University of Berlin. In my dissertation I develop models testing how individuals’ motivational values interplay with countries’ regulatory and cultural context in explaining entrepreneurship. Instead of a joined reinforcing effect of both individual motivations and country pro-entrepreneurship features, I provide evidence of a compensatory effect. That is: personal motivations are more important for explaining entrepreneurship in less entrepreneurial cultures. Being as counterintuitive as it is, this finding provides more accurate directions for policy making and entrepreneurial education.
MBA – EADA – Barcelona
Being focused on market research in 2003, I decided to do a MBA to create more value to my clients. I got my MBA in EADA, a top-100 business school in the world.
Master in Research in Sociology – UB Barcelona
I am passionate about social sciences. In the year 2008, I complemented my training as researcher with a Master in Research in Sociology in the University of Barcelona. In my master thesis I test the influence of postmaterialst values on entrepreneurship.
Psychology – Catholic University – Lima